A new bill that was proposed for legislation in the US caused a worldwide debate over copyright issues and access to information. The Stop Online Piracy Act or SOPA was approved by the Senate Judiciary committee and was expected to be passed when Congress returns to the capital in this year, but after a massive

Web 3.0 is fast approaching and some people are still being left behind on the Web 2.0 topic. This conference has been set up to give virtually anyone – from pro digital marketer to new people in the industry – an idea of how to start using the internet to work for you (and to

The difficulty of SEO Copywriting is in writing pieces that are interesting, informative and search engine friendly. It is important to have a good understanding of how search engines work in order to effectively use the correct keywords and information and optimize your copy. 5 Tips for effective SEO Copywriting There are a few factors

Social media marketing is becoming a standard with most internet marketing strategies. The real-time nature of social media helps businesses with their marketing efforts and it also helps to build credibility and brand recognition. The same as with any other SEM and SEO  campaigns, it takes a proper social media marketing strategy to get the

There are thousands of articles and blog posts describing the actual definition of social media marketing (SMM) online. Many internet marketers are still broadcasting that social media is the next big thing and even though it might all seem new to you, it has been around for a while. When you mention social media to

So often we miss the point of social media. We get caught up in the networks Facebook, Twitter, LinkedIn and any other that tickle our fancy at the time. We hear a murmur about Google’s Google+ and start to get nervous about managing yet another social media platform. The truth is that social media is

Designing and launching a new website can be a lot of fun, but also very nerve wracking, especially when you are new to web design. If you keep these four tips in mind, however, you will find that designing and launching your website is one of the easiest things ever. 1.   Set clear web design

New mobile service providers 8ta has announced the availability of BlackBerry Prepaid Blackberry Internet Services (BIS) vouchers. The new prepaid BIS vouchers from 8ta will give you access to Blackberry Internet Services and free Airtime for the period of 6 months for only R600 once off. BlackBerry Internet Services is a easy to use and

Popular smartphone app WhatsApp, which allows you to message other users on different platforms running the same app at the fraction of the cost of an SMS, has denied sending out any messages stating that it is about to start charging users. The message reads as follows: WhatsApp is going to cost us money soon.

A couple of years ago when users and marketers were still trying to figure out and understand how “social media marketing” will be impacting them, did they really think it is going to turn out this way? After that you found those same people in conference rooms spread around the world, saying things like “Ok…we

Neotel has without much flair, launched what one can only describe as one of the best mobile data deals currently available, over the weekend. The new NeoGo 24GB data deal was launched by Neotel over the weekend and give customers 24GB of data that is valid for 12 months for a mere R799 once-off fee.

In South Africa mobile is big, just about everybody in the country owns a cellphone, most of these making use of prepaid, but why? Simply put they just can not afford contracts or like the idea of being tied into a 24 month contract, or have the credit scores that allows them to take out

Creating a website from scratch using HTML and CSS coding is all good and well for the experts or those people that have time, but for newbies to the web design world or people without a lot of time, a content management system (CMS) can make a huge difference. A CMS is a programme that

On 10 January, Google announced a few tweaks to its search engine that will give users more personalized results. These tweaks mean that you will be seeing more personalised content – whether it’s comments from people you follow on the web or information right from your social media accounts, instead of thousands of search results

Everywhere you look online, social media marketing is integrated on most popular websites including the news that you read. While many will try to convince you that the younger crowds are not using Facebook and Twitter that much, the fact remains that social media has become the primary setting for many internet marketing initiatives. Social

I have been swamped by the amount of articles and blogs being produced in the first week of 2012 with regards to what the ‘State of The Nation’ will be with regards to Online Marketing and in particular Social Media.  I was particularly interested in this recent post on BizCommunity written by Chris Moerdyk which

1. You can easily open dialogue with – and converse with – your clients 2. You can build and cultivate good relationships with clients 3. You can network with other industry professionals 4. You’ll build trust in a natural and more meaningful way 5. You can share insights, opinions, and experience in a way that

With out prejudice, taken from my hand written notes, un editored : “Today, just in case you are thinking I have lost it, harp on Selomie’s personality too much: She proved beyond a shadow of a doubt who she really is. Here is how it went down. About 3.30pm I had just got back to

With out prejudice, taken from my  hand written notes, un editored : “Today, just in case you are thinking I have lost it, harp on Selomie’s  personality too much: She proved beyond a shadow of a doubt who she really is. Here is how it went down. About 3.30pm I had just got back to

LinkedIn has more than 135 million users and the number is growing. LinkedIn is by far the best professional social media marketing channel dedicated to business professionals. LinkedIn has a huge opportunity for lead generation that can help businesses launch their PPC marketing strategies through effective advertising. The advertising model on LinkedIn lets marketers target